“We know INDYCAR fans are incredibly passionate about the sport, its heritage and future. “It’s a privilege to associate the Advance brand and our checkered flag with those used at the Indianapolis 500 and every INDYCAR race,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing and eCommerce. As race-winning drivers strategically use “advance” as a verb in their post-race interviews, Advance will gift winning drivers a cash prize to be donated to a charity of their choosing. Advance’s marks will be displayed on the iconic IMS Scoring Pylon and other digital boards throughout the Racing Capital of the World® for its signature events, including the Indianapolis 500 in May and the Brickyard Tripleheader race weekend in August.Īdvance’s partnership with INDYCAR will include a charitable component during the 2023 season. Through the agreement, Advance also becomes the official automotive aftermarket retail partner of INDYCAR and Indianapolis Motor Speedway (IMS). The partnership connects Advance’s distinctive logo, which features the checkered flag icon with the iconic flag NTT INDYCAR SERIES drivers aspire to see first at the end of each race.

RALEIGH, N.C.-( BUSINESS WIRE)-Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, today announced a multiyear agreement to become the official sponsor of INDYCAR’s checkered flag used at each NTT INDYCAR SERIES race through the 2025 season.

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